Super Loud
Website Design
About Super Loud
Tools
Super loud is a website that specializes in wage analytics, providing tools and insights to help organizations make informed compensation decisions, attract and retain talent, and ensure fair compensation for employees.
During my time at Super Loud I have designed the pages of the website by relying on data analytics focus and clean, simple color layout that improves user experience, convey professionalism, and ensure the effective communication of data-driven insights.
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Super Loud Design Goals
Super Loud's design focuses on creating a user-friendly, visually appealing, and accessible website that effectively communicates wage analytics. The design is aimed to be modern, clean, and consistent with the company's brand identity while prioritizing user engagement, security, and performance.
User-Centric Design: Website is designed to meet with the user's needs and preferences in mind, making it easy for users to find and understand wage analytics.
Visual Clarity: Super Loud's uses effective data visualization techniques to present wage analytics in a clear and understandable manner. Visualations of graphs, charts, and infographics can help users understand complex data easily.
Accessibility: Prioritizing web accessibility by eeficient style guidelines, making sure that everyone, including those with difficulties, can access and use the website effectively.
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Audience Research
Demography
Predominant Age Group: 25-34 years old
Education Level: Primarily college-educated professionals.
User Preferences:
Design: Users appreciate the clean design and the ease of navigating through wage analytics.
Improvement Suggestions: Users want more information to be shown on landing page with easy navigation.
User Personas:
Persona 1: Tech-savvy HR professionals seeking real-time industry benchmarks.
Persona 2: Millennial job seekers looking for salary insights in the tech sector.
User Behavior:
High Engagement: Users spend an average of 10 minutes per session, indicating a strong interest in the content.
Frequent Returning Users: 70% of users return to the platform at least once a week.
User Persona
Emily Turner
Age: 28
Occupation: Human Resources Specialist
Education: Bachelor's degree in Business Administration
Industry: Technology.
Location: San Francisco, CA
Martial Status: Single
Income: $85,000 per year
How Super Loud Could Help:
Super Loud's real-time industry benchmarks provide Emily with up-to-date and accurate compensation data.
The platform's user-friendly interface allows Emily to quickly navigate and find the information she needs.
Super Loud's customized reports and insights help Emily present data in a compelling way to company executives.
Behaviors:
Emily is tech-savvy and regularly uses online platforms for professional development.
She is proactive in seeking out the latest industry trends and attends HR conferences.
Emily values data accuracy and simple layout navigation while using platforms
Challenges:
Keeping up with rapidly changing salary trends in the dynamic tech industry.
Ensuring pay equity within the company and aligning compensation with industry benchmarks.
Having to go through multiple steps in order to reach her research goals.
Goals:
Emily wants to ensure that her company's compensation packages remain competitive in the highly competitive tech industry.
She aims to attract and retain top talent by offering fair and appealing compensation.
Emily is interested in staying updated on industry salary trends to inform her decision-making.
ADS Mockup
Final Design
